Eczema: Therapeutic Apparel
Eczema entrepreneurs are often driven by personal experiences that they or their family members have had with the skin condition. Joe Paulo, for example, created Smiling Panda clothing after he had eczema as a teenager. But he and others, including Elizabeth Scott, the founder of AD Rescue Wear, have found that the path to a winning eczema product is not short or easy, in large part because there is no official testing process to get approval.
See: July 2017 NY Times article: Search for Eczema Relief leads to Business Opportunities.